I have not bought it, but it appears that the product is only 40% recycled, still comes wrapped in plastic (only 20% of it comes from recycled materials), and is bleached with chlorine to make it white.
There are 100% recycled products out there. Not to mention cloth!
Have you been able to find this product in individual rolls, wrapped in paper and not encased in plastic? I like the "no cardboard tube" concept but have not purchased it because of the plastic wrapping. At least a cardboard tube can be recycled easily. The plastic wrap goes directly into the trash:(
I love the idea of toilet paper coming without the cardboard center. There is a public bathroom I used to go to while at work that used giant rolls of that kind of toilet paper. I hoarded a few of the ends the janitor left out to tuck into my backpack the next time we go to Italy. We were perpetually without toilet paper in that country! We found ourselves scrounging where-ever we went because the next bathroom probably won't have any! Now if they would just make a 100% recycled toilet paper without the cardboard center that comes in a roll that isn't 12 inches across-even though that would last Forever.....
Marcal Small Steps comes individually wrapped in paper if you order a large carton of 40-48 on Amazon. I haven't yet found a place to buy that many in person; it only comes in the usual 4 to 12-roll plastic-wrapped bundles at my grocery store.