It can feel like we have no control over whether we receive these massive tombs of paper waste.
But there is something we can do – we can opt out of phone book delivery and stop the waste at its source.
If you want to help spread the word, the Product Stewardship Institute has a phone books opt-out outreach toolkit including sample language for your website, graphics, video, sample social media posts, and a letter you can send to the publisher if you do end up getting a phone book despite opting out.
I can't really control it, those phone books show up on my porch because they're being delivered to the entire neighborhood or likely most residents in San Francisco. It's just easier to recycle them. And who should we "call" about stopping the printing of phone books? The CEO of whatever company is printing the books? Good luck with that, companies are not beholden to you, they're beholden to their shareholders.
I don't have time to spend every waking moment trying to undo the damage of capitalism. I already practice the three actions that have the most impact on the enviro - I drive as little as possible, I don't eat animals, and I don't buy organic or non-GMO produce. I'm also involved in anti-imperialist activism, because U.S. imperialism is the single largest threat to humanity at the moment. Writing letters to an asshole CEO isn't at the top of my list as the best use of my time to be ZW.